Privacy Policy

Privacy Policy ( Privacy Policy)

HiFi Orient Thai Public Company Limited (“Company”) Respect privacy and realize the importance To protect your personal information The company therefore has a data security system. and strict operational measures To prevent unauthorized access, disclosure, use or change of your information.

This privacy policy Covers the website Applications on mobile phones Customer service center ( call center) social media channels Online communication channels as well as other places Where your personal information is collected, however, please read this privacy policy together with the terms and conditions for the specific service you use. (This may be defined separately based on the type of personal information we collect from you.)

We reserve the right to amend this Privacy Policy from time to time, so please check regularly to see when this Privacy Policy was last revised. Any changes will be effective immediately when we publish the revised Privacy Policy on our website or application. We will notify you of any important fixes or improvements. In the case of an amendment that deprives you of your rights in respect of sensitive information according to this privacy policy. The company will proceed to obtain your consent first. Unless otherwise specified by law.

  1. Personal information that the company collects from you

1. Personal information Refers to information relating to an individual which enables the identity of the data owner, whether directly or indirectly. The Company will collect, use or disclose your personal information that the Company receives, including:

1.1 personal information Including title, full name, gender, age, occupation, job title, place of work, type of business, nationality, country of residence, date of birth, marital status. Number of family members and children. Age of children. Information on government-issued cards (such as national ID number passport number Tax identification number, etc.), signature, recorded voice, photograph, educational background, salary, household income. and personal income, etc.

1.2 Contact information Including postal address Telephone number Email address , LINE ID, Facebook Account or Google ID, Twitter ID , and user accounts on other social media sites. Contact information on other channels, such as written communications.

1.3 Technical information Such as IP address or internet protocol (IP address), cookies, media access control (MAC) address, log (Log), device ID (Device ID), device model and type, network, connection information. Login information Search history Browsing information Browser type and version Time zone setting and location Operating system

1.4 Information about behavior For example, information about your purchasing behavior. and information obtained from the use of our products and services.

1.5 Usage information Such as information about your searches or use of our websites, platforms, applications, and use of our products and services.

1.6 Marketing information and communications For example, your desire to receive marketing information from us. Our affiliates, subsidiaries, third parties, business partners and preferred form of communication and/or

1.7 Sensitive information such as race, religion, fingerprints, facial recognition systems Information about health or physical or mental condition genetic information Medical history, disability and criminal history

If you have provided us with a third party's personal information, such as your first name, last name, address, and telephone number to contact in an emergency. Income of family members Please inform those people of this privacy policy. and/or obtain their consent, if necessary.

We will only collect, use or disclose sensitive information with your explicit consent. or in cases where the law allows it to be carried out

We collect information about minors. Virtually incompetent person Incapacitated persons only with the consent of the person with parental authority who has authority to act on behalf of the minor, guardian, or guardian. We will not collect information from customers who we clearly know are under twenty years of age. or from quasi-incompetent and incompetent persons without the consent of the person exercising parental authority who has the authority to act on behalf of the minor, guardian or guardian. In the event that we become aware that we have unintentionally collected personal information from such person without the consent of the person with parental authority who has authority to act on behalf of the minor, guardian or guardian. We will delete such information immediately. or process only the data that we are able to do on legal bases other than consent.

Information that the company can collect, use, disclose, and process personal information in accordance with the law. Without asking for consent, including information you provide to comply with laws or contracts, or where it is necessary to provide information in order to enter into a contract. or any other information as required by law. If you do not provide this information to the company The company will not be able to proceed as you wish. or as the company has informed you or take action according to other laws Providing information necessary for legitimate interests, such as collecting your images during various activities. Recording your images through CCTV cameras , etc.

Right to Lodge a Complaint
You may have the right to lodge a complaint with the competent authority if you believe that the collection Our use or disclosure of personal information is unlawful or inconsistent with applicable data protection laws.

Contact us
if you wish to exercise your rights regarding your personal data. or if you have any questions about your personal information under this privacy policy
    Please contact us or our Personal Data Protection Officer.
       at HiFi Orient Thai Public Company Limited
       Contact location: 83/161-162 Soi Ngamwongwan 47 ( Chin Khet 2) , Thung Song Hong Subdistrict, Lak Si District, Bangkok 10210
telephone 029545281-3 Contact customer service department.

Right to object to the processing of personal information (Right to Object).
You have the right to object to the collection, use, or disclosure of information in the following cases:

In the case of collecting, using or disclosing personal information
For direct marketing purposes In the case of processing personal data for the purpose of scientific research history or statistics Except when necessary for carrying out missions for the public benefit. In the case that the information is collected for necessary reasons for carrying out missions in the public interest or necessary for legitimate interests. unless the company has demonstrated a more important legitimate cause.

Right to Restriction of Processing
You have the right to prohibit the processing of personal data. When the following conditions are met

When processing is no longer necessary However, the retention of personal data is still necessary for the exercise of legal claims. It is an unlawful processing of personal data. But the owner of personal data wishes to prohibit processing instead of erasing or destroying his or her personal data. When in the process of checking the accuracy of your personal information as requested When in the process of proving a more important legitimate cause

– You have objected to the processing.
The personal data has been processed illegally.
– The owner of the personal data has objected to the data processing. (other than in relation to objections to processing for direct marketing purposes) and we have no legitimate interest grounds for processing.

  • The transferee of rights and/or duties includes third parties in the event of organizational restructuring. merger Transfer of business whether in part or in whole, sale, purchase, joint investment, transfer of rights, transfer or disposal of business, assets or shares or similar transactions. whether in part or in whole The assignee of our rights and/or obligations will comply with this Privacy Policy in order to respect your personal information.

Measures for maintaining the safety of personal information (Data Security)
The Company is aware of the importance of maintaining the security of your personal information. The Company therefore makes every effort to protect your information by establishing measures. To maintain the security of your personal information appropriately and in accordance with maintaining the confidentiality of personal information to prevent loss, access, use, conversion, modification, disclosure or destruction without rights or unlawfully by the Company. etc. will examine the methods of collecting personal information. A space to store data and carry out processing practices. including physical security measures To be in accordance with the policies and guidelines for maintaining information technology security of the company.

Data Retention
Period : We will retain your personal data for as long as is reasonably necessary. To achieve the purposes for which we received the personal information. and to comply with legal and regulatory obligations. However, we may retain your personal data for longer if required by applicable law.

Rights of the owner of personal data (Data Subject Rights)
You have rights under personal data protection laws that you should know. You can submit a request to exercise your rights through the contact channels that we have provided in the topic. Contact us” We will process your request as quickly as possible, no later than 30 days or within a reasonable period of time. It depends on the volume and complexity of the request.

Right to Withdraw Consent:
You have the right to withdraw consent given to the Company to collect, use, or disclose your personal information at any time. The company will stop processing your information as soon as possible and may delete your information unless the company still needs to do so as required by law.

Right to Access
You may have the right to request access to or obtain a copy of the personal information we collect. Use or disclose information about you for your privacy and safety. We may ask you to verify your identity before providing the requested information.

Rectification :
You may have the right to request correction of personal information that we have collected. Use or disclose information about you to be accurate, current, complete and not cause misunderstandings.

Right to Data Portability
You may have the right to request the personal data we hold about you in an organized and readable electronic format. and to send or transfer such information to another personal data controller, which must be (a) personal data that you have provided to us, and (b) in the case where we have received your consent to collect, use, or Disclosure or to perform a contract we have with you

Erasure :
You have the right to request the company to delete or destroy or make personal information non-personally identifiable in the following cases:
When such information is no longer necessary for the purpose of collection. Collect or process personal data any longer You have withdrawn your consent to process personal data and the Company does not have legal authority to process it.

Assignee of rights and/or duties
Consultants include lawyers. technical expert and auditor that assists in conducting business, litigating cases, or dealing with legal claims

Associations and Organizations
In some cases, we may be required to disclose or share your personal information to comply with the law. or regulatory compliance, including compliance with law enforcement agencies, courts, officials, government agencies, or other third parties where we believe it is necessary to comply with a legal obligation or legal regulation. or to protect our rights Rights of other people or for the safety of persons or to investigate, prevent, or deal with corruption problems. or security or safety

you can login to our website and platform without filling in a form. In the case that you log in through the social media login system. You expressly consent to us accessing and storing public information contained in your social media accounts (such as Facebook, Google or Instagram) and other information that appears during the use of the media login system. We may also send your email to social media. To identify whether you are a member of the relevant social media or not. and to place advertisements that are appropriate to your preferences and relevant on your social media accounts. as appropriate

Third parties as required by law
We may employ other companies, agents or contractors to provide services on our behalf. or facilitate the provision of products and services to you We may share your personal information with third party service providers or distributors.   In the course of providing such services, the service provider may need to access your personal information. However, we will only provide our service providers with information that is necessary for them to provide such services. and will request the service provider not to use your information for any other purposes.

Transferring your personal information abroad
We may disclose or transfer your personal information to third parties. or servers located abroad which the destination country may have or there may not be an equal level of protection for personal data. We will take various steps and measures to ensure that your personal information will be transferred safely. and the person receiving the data transfer has an appropriate level of personal data protection or other cases as required by law. And we will ask for your consent for the transfer of your personal information abroad. If necessary to comply with the law

Various websites on social media
Companies in the group of HiFi Orient Thai Public Company Limited and affiliated companies cooperate and share services and various systems for customers, including services related to websites and other systems. Therefore, the Company may have It is necessary to transfer your personal data to other companies in the HiFi Orient Thai Public Company Limited group and its affiliates. or allow such companies to access your personal information for the purposes specified in this Privacy Policy.

Our service providers
If you are unable to provide us with personal information when requested. We may not be able to offer or provide our products or services to you.

Cookies (Cookies)
when you visit our website. We will automatically collect certain information from you through the use of cookies.

Cookies are small pieces of data or text that are issued to your computer when you visit a website. And used to store or track information about your use of the website and use it in analyzing trends and website management. Track the movement of users using the website. or to remember user preferences. Some types of cookies are very necessary. Otherwise, the website may not function properly. and other types of cookies that allow us to improve your browsing experience Customize content according to your needs. and make your interaction with the website more convenient. This is because cookies will remember your username. (in a safe way) and remembers your language preferences

Most internet browsers allow you to decide whether or not to accept cookies. If you reject, delete, or block tracking cookies It may affect your user experience. And without cookies Your ability to use all or certain features or areas of the Website may be limited.

Third parties may also issue cookies through our website to deliver advertising relevant to your interests based on your browsing activity. These third parties may collect your browsing history or other information to understand how you access the website. and pages you visit after leaving our website. Information collected through these automated intermediaries may be related to personal information you have previously provided on our website. 

Details of personal information disclosure
The Company has no policy to sell your personal information to third parties. Your information will be kept confidential. And we will not disclose your information unless necessary. To achieve the objectives as informed to you as detailed above. or that has previously been consented to by you We may disclose your information to the following people or organizations:

Companies in the group: HiFi Orient Thai Public Company Limited, a subsidiary company
The purpose of collecting, using or disclosing your personal information

1. To provide products and services to you
2. To enter into contracts and manage our contractual relationship with you
3. To support and carry out other activities related to the Services. or various products such as warranty verification
4. To provide after-sales service, including appointments for maintenance services and conveniences
5. To be used in offering promotions, special offers, catches Prizes, contests, special privileges and other offers/promotions
6. To recommend products and services, including processing and managing your user account registration. Registration for receiving gifts Registration to participate in activities
7. To communicate with you about the products and services you receive
8. To manage various aspects related to customer service, whether it be questions, requests, feedback, complaints, demands Complaints, disputes, or compensation
9. To provide technical assistance and solve technical problems
10. To process and improve your information
11. To facilitate you in using our products and receiving our services. Data Analysis (Data Analytics)
To assess your interest or behavior towards products and services that you have received and may be interested in. Data cleaning (Data cleansing) and analysis of customer data (Data profiling)
To conduct market research, conduct surveys, evaluate behavior, statistics and classification. Consumption patterns and trends
14. To get to know you better
15. To adjust content to better meet customer satisfaction
16. To determine the effectiveness of our promotional campaigns
17. To identify and Solve problems that occur with existing products and services.
18. To develop data quality
19. To enhance business operations. Products and services to be better
20. To evaluate, develop, manage and upgrade Research and develop products and services Systems and business operations for you and your customers
21. To identify and solve problems that occur
22. To prepare anonymous aggregated data reports and evaluate the effectiveness of our products, digital media and marketing campaigns. How the website works Mobile application and our platform
23. To maintain, operate, monitor, monitor, and manage our website and platform . 24. To facilitate and ensure that the website and platform function smoothly. Effective and safe
25. To improve the plans and content of our website and platform. Information technology management Management of information technology operating systems Communication system management Information technology security system and information technology security audits Internal business management according to internal regulations Policies and processes Performance of duties, rules and regulations
26. To carry out operations in accordance with the provisions of the law. legal process or orders of government agencies, including government agencies outside Thailand and/or cooperate with courts, officials, government agencies, and law enforcement agencies. Recording and tracking communications Disclosing information to tax authorities and other government organizations and agencies for supervision and for the investigation or prevention of crimes. corporate transactions In the event of a sale, transfer, merger, organizational restructuring. or other similar events We may transfer your information to one or more third parties. which is part of that transaction
27. To carry out risk management Operational inspection and risk assessment
28. To prevent or stop dangers occurring to the life, body or health of a person
29. To deliver or prepare the service
30. To complete the service you have requested
31. To inform you Be informed in the event of any changes to the privacy policy. or terms of use if necessary
32. To protect and protect our rights and property, including legal rights

Linking to other website pages (Third-Party Links)
This Privacy Policy will end. When you click on a link from our website that connects to another website. It is considered that you have finished visiting our website. In the event that other websites collect, use or disclose your personal information. For the benefit of your privacy We recommend that you read the privacy policy of every website you visit

Reasons for collecting, using and disclosing your personal information
The Company will collect, use and disclose your information as required by law as follows.

Upon receiving your consent (Consent)
The Company will collect, use and disclose your personal information for the purposes that have been clearly stated and received from you.

In order to comply with the contract (Contract)
the company will collect, use and disclose your personal information. When necessary for the performance of a contract to which you are a party or for use in carrying out your request before entering into a contract, such as providing services to you Following our internal processes to achieve contract performance objectives.

To comply with the law (Legal Obligation)
the Company collects, uses and discloses information for reasons in order to comply with the Company's laws, such as preventing and detecting irregularities in transactions that lead to illegal activities. Reporting personal information to government agencies as required by law

For the public interest (Public Interest)
In some cases, the Company may need to collect, use and disclose personal information for the public interest. or perform duties as assigned by government agencies to perform

For legitimate interest (Legitimate Interest)
the company collects, uses and discloses personal information. For legitimate interests, such as for internal management Including disclosing information in the same business group to raise the standard of the company's work. The disclosure of such information will be in accordance with the Company's Personal Data Protection Policy including this Privacy Policy. To prevent, cope with, and reduce the risk that illegal acts may occur. Including recording images for security in the said area To maintain relationships with customers, such as handling complaints Offering benefits without marketing purposes

We also collect, use and disclose aggregated information such as statistical information. This information is information that cannot identify an individual. To calculate the rate of people accessing our website. or make various statistical data And if the information can be re-identified We will treat such information as personal information which will be used in accordance with this privacy policy.

How to collect personal information
Through various channels of the company such as documents, electronically, orally. Through various online media channels of other service providers


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  • 83 161-162 Ngamwongwan 47 (Chinkhet 2), Thung Song Hong, Lak Si, Bangkok 10210

  • 0-2954-5281-3

  • [email protected]

  • Mon-Fri : 08:30 – 17:30 Sat-Sun : Close

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